Online Marketing and SEO Basics
It’s a source of entertainment. It’s an online database. It’s even a marketing tool. It has several names—the Web, the Net or just the Internet. Without it, the form of communication would be limited to telephones; email, Skype, even popular social media websites would seize to exist. While the Internet may serve as a giant communication conglomerate, it is also used by small and large business to promote their products and services to customers. If you own a business and are considering promoting your business online, you will want to know a few things to build traffic and create a steady customer base.
Website Design
Website design is only half the battle. Most online companies offer to create and host your website for a set fee, however, not all design companies are created equally. Most companies use generic templates, and fail to create SEO-friendly websites. Search engines use information found on your page to locate your site, however, if the information is not formatted to specific SEO standards, you will receive low search result placement. An SEO company will either help you design an SEO-friendly website or optimize your content for SEO.
Building Traffic
You may have a great website, but your company is still generating little traffic. For example, you are paying $500 a month to host and advertise your website through click ads but receive less than 1,000 hits a month. The website design company may have done their job correctly, but because there are so many competing website, you are still generating little traffic. Instead, you need to build an audience base using SEO services, such as link building, blog posting and online marketing that create advertisement campaigns on emails and search engines.
Pay-per-click ads will add instant traffic spikes, but can come at a costly price. With PPC ads, you pay a set fee each time a user clicks on your ad, but in order to continue and maintain traffic, you’ll want both PPC ads and SEO marketing services to maintain your traffic.
Why SEO
SEO companies produce content that help promote your website. The content created is designed for particular audiences who maybe interested in your products and services. Each piece of content includes certain keywords that act as links to direct users to your website. SEO companies target certain keywords found on your website to help produce traffic, so each time a user enters keywords into a search engine, your website comes out higher on the results list.
Remember, online marketing will soon overtake traditional newspaper and magazine advertisement because of its ability to market to more customers. However, business owners must be able to successfully market their companies using the new medium to continue to create a profit.
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