Adding a Shopping Cart Solution to your Website

Getting a website for your business is usually the first step in increasing your reach online. However, your website is not complete until you can actually sell your products or service online. In order to accept orders online, you will need to add a shopping cart solution to your website. There are a lot of good shopping carts to choose from and even the most basic will be fine unless you have some custom requirements.

Before looking at any shopping carts online, first make a listing of all the features you would need. For the sake of comparison, visit your competitor’s websites, and if they have shopping carts, go through the purchasing process and analyze what features they have and what might interest you. Then analyze your sales workflow and information requirements. Now you have a baseline for features.

The final requirement of your ecommerce cart should be customizability. This is because, your requirements are likely to change in the future and the last thing you want is to be stuck with a cart which cannot be upgraded or modified. You might want to add a free shipping option based on certain criteria, accept a different payment gateway for credit cards, it could be anything.

Now you can look at the cost of installation and future changes/upgrades. Put all these figures together and you will have comprehensive assessment of both your shopping cart needs and how what is available stacks up against it.

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