Access More Customers With Merchant Accounts

 photo MarchantAccount_zps9440640f.jpg Blog submitted by Charge, a respected provider of merchant account services. Gain the capacity to accept credit cards. Why are merchant accounts so important? Because the number of people who still carry cash in their wallets or purses is shrinking more and more every day. Some people just don’t want to be bothered with trips to the bank to withdraw, or with having to carry around a mini wad of bills, much less heavy and tinkling coins. If you don’t already have a merchant account, you’re most likely missing out on a lot of customers. If few people are carrying around any cash at all, the odds that many of them will have enough to buy everything they’d like at your store is not very high. Diversifying the payment types you can accept is crucial. Gain the ability for efficient credit card processing. Fo

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Signs the ecconomy may be recovering

 photo 5619840893_5fac435384_zps05e18721.jpg Article by Robert Minassian of Latest Financial Info From underwear sales to coffee sales, below are some of the stranger signs that the economy may be recovering in 2011: Coffee Sales When people don't have money they drink less coffee at the local cafes.  Recently, coffee store sales have been picking up.  Starbucks' net revenues increased 9.5% in 2010, after falling 6% in 2009. Men's Underwear Sales When it's tougher to find jobs, men wait longer to replace their underwear, and sales -- usually very stable -- fell nearly 2.5% in 2009. Now they've started to stabilize. But, much like the unemployment rate, it's likely to take a few years to recover to pre-recession levels. Internet Searched for Unemployment The number of Internet searches for "unemployment benefits," "unemploymen

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Making the Most of Customer Service

One of everyone’s most frustrating experiences is dealing with poorly trained, less-than-motivated, and often distant-sounding customer service representatives. Sometimes I hesitate to make a purchase at the thought that I might have to return the item and be forced to navigate the muddy waters of the customer-service return process. The following experience illustrates the benefit of taking a step back and looking at the situation from a mediator’s perspective. I had changed apartments and asked my local phone carrier to transfer the number. Soon after I moved I got an offer from a long-distance carrier to switch, and I accepted it. I then ordered new business cards with my new address and phone number, and left for an overdue vacation. Two weeks later I returned home – tan, but listening to the sound of silence whenever I picked up the receiver. Initial calls (from my cell phone) to the local and long-distance carriers went unreturn

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The Benefits of Split Payments

The Benefits of Split Payments

split-paymentsWhen your customers shop online they expect to be able to pay with any form of payment they chose, and without much hassle. If you configure your website to accept split payments, you can accept more than one credit card without much of an additional cost to you. You close the transaction, the customer gets to pay with the payment methods he or she prefers, and you’ll save cash on each transaction with the right payment processor. Speedy Checkouts The customer will appreciate that split payments are speedy, especially if you allow him or her the option to save payment methods to an account. If you allow customers to create an account, and save their cards for transactions, then checkout will be quick and efficient. Plus, the account is password protected, so the information is secure as long as the customer chooses a strong password. Closing the Deal Customers who can’t afford to put the costs of a big ticket item all on one card will close transactions

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Selecting a Mobile Payment Partner

Selecting a Mobile Payment Partner

selecting-a-mobile-payment-partnerTips to select a mobile credit card processing partner. Using a phone to accept credit cards online has become one of the most important revolutions in financial technology in the past two to three decades. Processing payments from a mobile device has made it easier to service the customer whenever he or she is ready to buy, and allows for faster checkout speed too. Still, investing in mobile processing isn’t a simple matter. This guide will help you determine which payment processors offer the best benefits to you and your business. Selecting a Partner You’ll quickly find that you have many options for online credit processing, from banks to technology startups. Your best choice will be the partner who provides a comprehensive solution to the unique challenges your business faces, along with affordable rates and efficient service. Also keep in mind that ban

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Tips for reducing shopping cart abandonment

Tips for reducing shopping cart abandonment

4Written by Secure Net Shop

Shopping cart abandonment is one of the biggest problems for online retail and ecommerce. The visitor spends time going through the site, selecting items and even initiates checkout but at some decides not to proceed and closes the page. Here are several potential issues on your shopping cart that might lead to better sales:

Checkout navigation

Have clear previous and next buttons for a multi page checkout page. In addition show the current position in a clear visual manner. This way the customer knows where they are and that they can go back and change any mistakes they might have made.

Full cart

Avoid displaying an abbreviated cart during checkout. Show all the items along with the respective options selected (for example: color, size etc). This way the

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The Definition of a Payment Gateway

The Definition of a Payment Gateway

Written by: Charge.com Payment Solutions, Inc. Learn what a payment gateway does, and how merchant accounts utilize one. When a business wants to accept money for goods that it sells, it needs to transfer those funds through a payment gateway. This gateway is like a figurative path the money needs to travel down to get from the customer’s account to the business owner’s. Payment gateways are only used online, and their primary goal is to keep a customer’s data secure as money is moved throughout cyberspace. If you want to accept credit cards online, read on for the definition of a payment gateway and how it helps your business interests.payment-gateway-various A payment gateway is a type of ecommerce service provider that is used by online retailers and brick and mortar stores. Its purpose is to authorize credit card payments, and it helps facilitate the trans

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Pros and Cons of the “Cheapest” Payment Processor

Pros and Cons of the “Cheapest” Payment Processor

pros-consWhen you’re a small business, you’ll often feel a great deal of pressure to try and cut costs during your first year or so. There are several reasons for this:

  • Cutting costs means more operating capital for the year ahead.
  • Cutting costs means your business is running efficiently
  • Cutting costs helps you focus on only the most important components of your business
One area you don’t want to cut costs? Your merchant account or payment processor. This advice from Payza should provide some insight into why that is. Lack of Services When you pay low rates, you tend to get the service that you pay for. When you need a tool that just processes payments, a low-rate provider can seem attractive. You’ll miss out on things like support, additional features and add-ons you might be able to use in a brick and mortar store. The trick is focusing on what you need to avoid paying for what you don’t. As you’r

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Radio Remains as One of the Most Preferred Advertising Choices

Cost-effective, Consumer-based, and frequented, many businesses attribute their success to radio advertisements. One of the most effective mediums that businesses continue to use today is radio. If you’re going to advertise, then it’s wise to get the most out of your money. There are a multitude of reasons why radio advertising has been constantly used over the years. Here are some of the reasons why. Cost-Efficiency As self-explanatory as it may seem, radio is a cost-effective medium. Consider the costs of both newspaper and television rates. Both are continuing their climb upward, making it more expensive to fund advertisements. Radio on the other hand costs less than other major forms of advertising and still reaches out to a large number of people. Steve Doctrow, of Rogers & Cowan, believes that radio can actively drive market shares and is ideal to target local communities. Promotional Consumerism Radio advertisements tend to sell with intimacy. It’s been proven that radio has been k

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What is the Value of a Construction Consultant?

If you’re trying to put together a construction project, the concept of a consultant might seem like a cost you can skip. It’s entirely possible that nothing will go wrong during your project. It’s possible no documents will be misplaced, no one will be injured, and no one will dispute the project plans or request any changes. Although, do you really want to take that chance? That’s where researching construction advisory services, and learning the names of a few consultants in your area, can prove invaluable. Documents and Preparation One of the clearest advantages you get from a consultant is preparation of your claim. This time-consuming process can be over in a matter of hours or days, because consultants know which documents you’ll need to show in order to settle your claim quickly. They also submit your documents error free. Even if you do this in-house, it’s worth hiring a consultant for claims analysis to reduce the likelihood that you’ll face a costly mistake. Once a claim is submitted, it’s finalized. If you’ve made a critical error, it could cost you significant

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The Important Trends of Video Advertising You Need to Know

The Important Trends of Video Advertising You Need to Know

Are you investing in video ad placements? If not, you should be, as the market is expected to explode in 2015 and beyond. Consider how much cell phone footage has surfaced on news and television outlets in recent years, and that should help indicate where we are going. Anyone with a smartphone is now a director. For the right advertisers, video may turn out to be a huge producer. Here are the important trends that will drive video in the coming years. Decision Making Video can be a powerful tool for decision makers because it allows them to review a purchase in depth before that purchase occurs. More than half of consumers surveyed indicated that a video review was one of the most beneficial ways to make a major purchase, and video has a high rate of retention. Companies that invest in video tend to craft messaging users remember. Conversion Rates Because videos have high rates of retention, they tend to help convert users better than sales copy. Sales copy is an investment. A long form ad can take entire minutes to read, but an animated explainer video is over in 15 seconds and the user gets to see content he really wants to see after

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The Story Behind the “Nielsen” Name

The Story Behind the “Nielsen” Name

By Phin Upham Most of us know the name “Nielsen” as a brand for tracking television and Internet statistics. You’ve no-doubt heard at least someone referring to Nielsen statistics or a poll. The man, A.C. Nielsen, was born in 1919 in Winnetka Illinois. After brief service in the military, he would become an integral part of his father’s ratings and market-research business. Nielsen wanted to leverage the power of computing to track the vast amount of information that the company was processing. He was the driving force behind modern data collection in many ways, and the Nielsen brand is often thought of as the first to use computers in the field of big data management. Their computer of choice? A behemoth known as the IBM Univac, something so massive in size that an entire building needed to be constructed to house it. Nielsen’s penchant for technology didn’t stop at computers. He was fortunate enough to recognize the growing popularity of something called “television,” which was only just beginning to take off. Nielsen’s company was the first to attempt measurement of television vi

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Key Metrics to Determine the Quality of Your Traffic

Key Metrics to Determine the Quality of Your Traffic

When you’re buying your traffic, it’s important that you get good quality. Quality isn’t just the kind of targeting you’re able to do, although that does help improve key metrics, it’s also the amount of engagement users have with your ad. There is no single metric that will tell you exactly how strong your ads are, but several metrics will give you clues and insight into how engaged users are with your content. Time Spent Time spent has new importance, thanks to standards in the realm of viewability. Viewable impressions are like regular impressions, except they meet certain guidelines that help certify them as being from a human. Additionally, they meet minimum standards like the amount of time a user spends with the ad, and how many pixels were visible while the user was viewing the ad. Thanks to viewable impressions, the amount of time spent has become a far more accurate measure of how actual humans are viewing your content. Low time spent could mean that you are buying low-quality media, or that your creative is not attention grabbing. If you purchase viewable impressions in guaranteed time slots, the time spent on site should be higher tha

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