Self-Service and Full-Service Ad Exchanges Explained

Full-Service Ad Exchanges

When you have a campaign, and you lack the resources or knowledge to manage it, you bring it to a full-service ad exchange. Teams work with you set realistic goals for page views, conversions and other positive metrics. You largely set and forget while they do the heavy lifting for you, although your input would be required when changes need to be made. The one caveat is that most full-service exchanges require a budget or commitment to get started.

Self-Service Exchanges

Also known as “buy-side platforms,” these exchanges are for those who want to control costs and manage their own campaigns. The bidding in these campaigns occurs in real-time, so targeting and reporting are affected by changes as they happen. For those who do have the resources to monitor campaigns, this hands-on approach offers greater user control over testing and optimization. Although newbies do use this approach, advanced users tend to get the best value from it.

Bio: Ted Dhanik is the co-founder of display advertising platform engage:BDR. Ted Dhanik began his career with and, where he learned the art of selling engaging advertising to targeted consumers. engage:BDR, led by Ted Dhanik, can help improve your reach.

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