Radio Remains as One of the Most Preferred Advertising Choices

Cost-effective, Consumer-based, and frequented, many businesses attribute their success to radio advertisements.

One of the most effective mediums that businesses continue to use today is radio. If you’re going to advertise, then it’s wise to get the most out of your money. There are a multitude of reasons why radio advertising has been constantly used over the years. Here are some of the reasons why.


As self-explanatory as it may seem, radio is a cost-effective medium. Consider the costs of both newspaper and television rates. Both are continuing their climb upward, making it more expensive to fund advertisements. Radio on the other hand costs less than other major forms of advertising and still reaches out to a large number of people. Steve Doctrow, of Rogers & Cowan, believes that radio can actively drive market shares and is ideal to target local communities.

Promotional Consumerism

Radio advertisements tend to sell with intimacy. It’s been proven that radio has been known to reach customers regularly within two hours of their largest purchase of the day. Consider this, what better time to reach a consumer base when they’re on the way to do their shopping for the day?

Frequency Sells

Advertising on a major medium is an expensive feat. Although their reach is national, many companies simply can’t afford to have their commercial played multiple times. Similar to the fact that consumers will tune out radio messages at times, which is the reason why they’re frequented, the same applies to television advertisements as well. Radio has the essential reach and frequency that is both affordable and effective. Remember that consumers tend to need to be exposed to an advertisement at least three times before they actually react to it.

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