How to Buy Ad Space Like a Pro
Programmatic ad buying involves an auction process, where display advertising space is bought and sold based on bids.
The marketer targets specific segments using interest or location-based targeting. This helps reduce the number of people who are not receptive to your ads, or who do not fit your target market. The end result is targeted traffic that has a high probability of conversion.
Fine Tuning
Now you know where your traffic comes from. The next step is working on improving conversion rates, which requires data on your customers. Installing analytics software on your website will help you see what people are doing on your site, and narrow down which aspects of your banner advertising are most important to potential clients.
Bio: Ted Dhanik is a passionate thought leader in the display advertising industry. As the co-founder of engage:BDR, Ted Dhanik understands the value of targeted banner advertising and engaging content. Ted Dhanik is currently based out of Los Angeles, where he oversees strategic sales for engage:BDR.